Taylor Swift’s Eras Tour grossed more than two billion dollars in ticket sales, making it the highest-grossing concert tour in history. Furthermore, it generated billions more in consumer spending for travels, hotels, merchandise and more. We highlight the global reverberating impact of the Eras Tour – an experience unlike anything before.
Guest Information:
- Misty Heggeness, associate professor, economics and public affairs, University of Kansas, author Swifty-Nomics: Women in Today’s Economy”
- Stephanie Burt, professor, English, Harvard University.
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